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A heart for urban skiing
The briefing was as follows: create a corporate design for an event that attracts urban skiers and athletes that don’t want to wait for snowfall. The event is set to take place in Lucerne main station.
Target audience
The kind of style I chose to create, is based on the aesthetic of early 2000’s magazines. Attracting the most ambitious and eager athletes to ride their skis and boards even without any snow around.
Concept Process
Oftentimes, I find myself looking through the different stages of a project, to reflect on the ever-changing outcome. In the process, I gather a lot of inspiration for new approaches for the current – and for future works.
