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Chef's kiss
The two knives forming the initials “B P”, combined with the scripture font represent the chef behind the brand. A professional at work. Perfecting every dish, without missing a single detail and delivering high quality with charm to every client.
Corporate Design
It was important to make the chef and his character visible through the corporate design of “Bloch Private Dining”. Quality, professionalism, and the chef’s charm should always be the first impression you receive as a client.
Process
I tested several different ways to reflect the job of a chef through the imprint. But I wanted it to be subtle and not immediately visible at first glance. The two knives, that also form the letters “B” and a “P” did the trick.
